Determining the market value of rights to marks for goods and services My family on the territory of Ukraine.

By order of the Society with limited liability "Salans" (UK) to determine potential losses associated with the loss of property rights to the trademark for goods and services, MY FAMILY has worked to assess its market value.

Calculations were made on the basis of the market sales of products marked in the retrospective period method of relief from royalty.

In calculations were used the cost approach. Using data about the commercials that are on television, was calculated the cost of creating a trademark.

We used the practical experience of specialists of the company "UVECON", is described in the manual "Evaluation of the rights to objects of intellectual property. Method relief from royalty." (Kuharskaya O.B., Podlipskaya A.A., Chirkin A.N., 2015).